Understanding the Crucial Role of SEO Engines in Oracle NetSuite SuiteCommerce (SC) and SuiteCommerce Advanced (SCA): A Guide for Webstore Owners
In the dynamic world of e-commerce, visibility is key to success, and Search Engine Optimization (SEO) plays a pivotal role in ensuring your SuiteCommerce or SuiteCommerce Advanced webstore stands out in the crowded online marketplace. This article delves into the intricacies of SEO engines, also known as SEO page generators, and their impact on your SuiteCommerce/SuiteCommerce Advanced webstore performance. As experts in the field, we aim to shed light on common issues, their consequences, and the proactive measures you can take to maintain a healthy SEO engine.
Introduction to SEO Engines in SuiteCommerce (SC) and SuiteCommerce Advanced (SCA):
SuiteCommerce and SuiteCommerce Advanced relies on single-page application (SPA) architecture. These applications, being JavaScript-based, present challenges for search engines that struggle with executing JavaScript. To overcome this limitation, these platforms route direct requests through a server-side headless browser, known as the SEO Generator or Engine. This process involves executing all scripting and service calls, ultimately outputting pure HTML for search engine spiders to index.
Identifying and Addressing SEO Engine Issues:
In our vast experience with SC and SCA, and in our recent review of numerous webstores we've uncovered the delicate nature of the SEO generator in SC/SCA webstores. Common issues include broken SEO generators preventing the site entirely from indexing on Search Engines and performance bottlenecks caused by, for example, excessively long HTML outputs due to heavily customized pages.
There are multiple ways of identifying that the SEO engine is broken, and you can leverage our team or your trusted NetSuite SuiteCommerce development team to do this. However, we wish to highlight the importance of promptly addressing these issues once found since their impact on site visibility for search engines and performance can be very degrading.
Best Practices for SEO Engines:
In our commitment to helping clients maintain optimal SEO health, we not only adhere to the best practices recommended by Oracle NetSuite but have also developed a proprietary tool. This tool is meticulously crafted to proactively detect issues within the SEO engine before they evolve into major concerns. The guidelines, directly sourced from Oracle NetSuite, cover crucial aspects, including ensuring the SEO generator remains intact, minimizing customizations that could lead to performance issues, and more. For a comprehensive understanding of these practices, please refer to Oracle NetSuite's dedicated page on SEO Generator Best Practices.
Our Services:
At Awalabs, our suite of services goes beyond providing a proactive tool for monitoring the SEO page generator. This tool is designed to identify and resolve issues before they have the potential to impact your webstore's performance. Additionally, we offer a comprehensive range of SEO services specifically tailored for SuiteCommerce and SuiteCommerce Advanced webstores. Some of these services include in-depth technical reviews, encompassing SEO engine checks and thorough examinations of on-page SEO elements. We go the extra mile by implementing strategies to enhance overall SEO performance, creating a robust foundation for your webstore's visibility and competitiveness.
Conclusion:
In the ever-evolving landscape of e-commerce, staying ahead requires a keen understanding of the technologies that power your webstore. The SEO engine is a linchpin in this process, and by being aware of potential pitfalls and embracing proactive measures, you can ensure your SuiteCommerce platform continues to thrive. If you have any questions or require assistance, feel free to reach out to our team. We are here to help you navigate the complexities of SEO and elevate your webstore's performance.
